Going green is one of the very best ways for a business to set themselves apart from the competition and to gain favor with a loyal, growing niche of people in their target audience.
It’s likely that nobody is really going to say “This company is eco-conscious? I refuse to give them my business”, so there’s nothing to lose and a lot to gain by going green.
Not only does it help the environment, but it can help your bottom line as well. Many countries offer very generous credits for companies that work to project the environment, and with consumers going out of their way to find green brands – there has never been a better time!
Here are some tips on different things you can do to help make your business greener. Don’t confuse going with green and making greener choices with being a charity, it’s still possible to run a very profitable business and to still take the environmental impact of the business into consideration.
It’s a good idea to spend a couple of hours calculating the overall carbon footprint of your business; you can find guides that will help with this online. Once you have a baseline in place, you’ll be able to measure how much you have improved year over year in terms of being green.
Energy Efficient Lighting
This one thing alone can save a lot of power. Switching from traditional bulbs to LED bulbs is way more energy efficient, meaning it will also save money in the long run. Rather than paying maintenance to get up on ladders and have to change bulbs every few months, these energy efficient bulbs will last way longer meaning your staff can focus on more important tasks and making this one of the overall best moves, across the board, if you’re looking to help your business be greener.
Green Web Hosting
Finding a suitable hosting provider is not always an easy task. Especially if you would like to find an eco-conscious hosting company that cares about the environment. But recently more and more internet providers are taking part in a variety of eco-actions like using renewable energy, buying carbon offsets and applying for various eco certificates to reduce their impact.
Certain industries are notorious for using a lot of paper, and by going paperless or at least working towards being paperless they’re able to reduce the amount of trees that are cut down needlessly. Granted, paper companies are actually pretty good at replacing trees after they’ve cut them down – at least in certain parts of the world – but it’s still better to start implementing systems that don’t rely so heavily on paper. Schools and the education industry have been making a push to use less paper recently, many textbooks are now available on eReader devices like a Kindle or a tablet instead, which not only saves trees but it’s a lot easier than carrying around big heavy books everywhere. Also, certain forward-thinking law firms are going paperless and they love it!
Turning Things Off
Have your employees turn off their computers and monitors at the end of the shift, there’s no sense is having electronics on all the time even when they’re not in use. The same goes for printers and anything else in the office for that matter, but especially for companies that deal in heavy equipment and stuff that uses a lot more juice – turn it off when it’s not being used! The environment, your pocket book AND your customers will thank you for being greener!
Make it easy for your employees to recycle by putting labeled recycle bin next to the trash can. You can start by recycling paper, plastic and aluminum.
Reduce Your Waste
If you can find suppliers who take back their packaging and re-use it after you’re done with, that can do a great deal to reduce waste as well. What you can do to save energy or to have less of a toll on the environment really depends on what type of business you’re running and what industry you’re in, but there’s no reason to not get greener!